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Concept    Art Direction   UX    VR Design    
Environment Art    Texturing & Materials

The Way to
Safer Roads

3M is a pioneer in developing the science behind retroreflection and has been advancing the technology in new and groundbreaking ways for over 70 years. Unfortunately for their sales team, the state of the art demo facility is in Minnesota, a world away from many clients. The Way to Safer Roads is a virtual reality experience that simulates a number of road safety products in an exciting and much more portable way. What started as a one time trade show installation was quickly transformed into a sales tool that could be used around the world.

Client

3M

Platforms

Oculus Rift

HTC Vive

Google Cardboard

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