ITM-HeroFreeway-Noise

Concept    Art Direction    UI    UX    VR Design  
Texturing & Materials

Connected Roads

Connected Roads is a living virtual reality diorama that shows off 3M’s latest developments in the fast moving world of smart vehicles and smart infrastructure. Machine-readable markings, smart signage, and wireless communication beacons combine with a complex web of weather and traffic conditions to demonstrate 3M’s groundbreaking Intelligent Transportation Materials system.

Client

3M

Platforms

Oculus Rift

HTC Vive

ITM-HeroWide
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