Concept Art Direction UX VR Design
Environment Art Texturing & Materials
The Way to
Safer Roads
3M is a pioneer in developing the science behind retroreflection and has been advancing the technology in new and groundbreaking ways for over 70 years. Unfortunately for their sales team, the state of the art demo facility is in Minnesota, a world away from many clients. The Way to Safer Roads is a virtual reality experience that simulates a number of road safety products in an exciting and much more portable way. What started as a one time trade show installation was quickly transformed into a sales tool that could be used around the world.
Client
3M
Platforms
Oculus Rift
HTC Vive
Google Cardboard
